The sponsorship deal between BetCity.nl and soccer club AZ has been cancelled. The Dutch gaming company will therefore not be the new main sponsor of the Alkmaar club. This has been confirmed by BetCity according to the Noordhollands Dagblad.
Both parties had an agreement on a contract of 4 years, however, the deal was never signed. Follow the link and register on the sports and cricket betting sites.
This would make the new online casino the successor to AFAS, but the number 5 of the Eredivisie must now look for a new sponsor. AFAS would be on the shirts of AZ for no less than 12 seasons.
According to the Noordhollands Dagblad the agreement is cancelled because of an earlier agreement between AZ and Unibet.
This deal appeared to conflict with the intended sponsorship by BetCity. It is not clear in what way Unibet will commit itself exactly to the soccer club.
Unibet is currently not a legal online casino, but has expressed the expectation that it will soon be active in the Netherlands.
However, it must first obtain a license from the Kansspelautoriteit (KSA).
Before the official opening of the online gambling market in the Netherlands, Unibet was already among the most popular brands among Dutch players. At the end of September 2021 the website would go black.
BetCity is already in possession of a license for online gambling in the Netherlands. Despite the cancellation of the sponsorship deal, BetCity remains fully active in professional soccer.
For example, the Dutch gambling brand has deals with Volendam, which returns to the Eredivisie next year, while it will also be seen on the shirts of Vitesse and FC Eindhoven.
BetCity is a total online gaming provider that consists of an online casino, live casino and sportsbook.
It has been offering these services since October 2021 after it would be licensed by the Gaming Authority.
BetCity is known for its interactive advertisements featuring figureheads such as Andy van der Meijde, Wesley Sneijder, and Sjaak Swart.
It also has regular casino bonuses for both existing and new players.
Want to try your luck at BetCity? You can do so easily by going to the website below.